Factors affecting tourism demand
1. Objective factors
(1) Sufficient disposable income
1. Disposable income: income after deducting all taxes.
2. Disposable income: What is left after deducting all taxes and social consumption (such as health life insurance, old age pension and unemployment subsidy advances, etc.), as well as the necessary consumption for daily life (clothing, food, housing, transportation, etc.) Income section.
(2) Sufficient leisure time
1. Daily leisure
2. Weekly leisure
3. Public holidays
4. Paid holidays
(3) Other objective factors
1. Social conditions of the tourist destination country: political and economic system, political environment and society Security and other aspects.
2. Accessibility: time and space distance, entry visa, traffic conditions, etc.
3. Tourist personal factors: age, gender, race, education, physical condition, etc.
4. Family structure: families with infants and young children under 4 years old are less likely to travel
2. Subjective factors – travel motivation
(1) Definition of travel motivation
Motivation: the subjective factors that motivate people to act.
Travel motivation: the internal factors that motivate a person to travel.
(2) Travel motivation and personal needs
1. Need for respect and self-actualization needs
(1) Physiological needs. The need for essential basic living conditions in order to survive. Such as the need for food, clothing, and shelter due to hunger, thirst, cold and warmth.
(2) Safety needs. Refers to the need to maintain personal safety and health.
The first two are physiological and material needs.
(3) Love needs or social needs. The need to participate in social interactions and gain social recognition and a sense of belonging.
(4) The need to be respected. Refers to the need to be respected in social activities and to obtain a certain social status, honor and power. When you are at home alone, you need to take care of everything by yourself, but as a tourist, you will have someone serving you throughout the process, and you can enjoy the feeling of being respected.
(5) Self-actualization needs. The need to maximize personal abilities and realize ideals and ambitions. In order to realize their ambitions or seek self-development, some people go out for travel inspections to obtain information or inspiration and seek development opportunities. Such as inspection tours, conference tours; such as driving or hiking across the country, the world, across a continent, etc., to show their achievements, realize a kind of self-worth, and attract people’s attention.
The latter three are psychological and spiritual needs.
The higher the level of need, the fewer people will be reached. Therefore, it is difficult to analyze the motivations of modern mass tourists by relying solely on Maslow’s hierarchy of needs theory.
2. Other needs
1) The need to explore new things and seek differences. Everyone has curiosity.
2) The need to escape stressful reality and regulate physical and mental rhythms. In modern society, competition is fierce and the pace of life is accelerating, which puts people’s spirits in high tension all year round. Problems such as crowding, traffic noise and air pollution caused by industrialization and urbanization are becoming increasingly serious. Therefore, people generally hope to temporarily avoid such an environment if possible and spend some time in a place with an elegant environment and fresh air to adjust their physical and mental rhythms, recover from fatigue, and relax their nerves.
The motivation to travel may arise from one of the above needs, or from two or more of them.